Reddit plans to lock some content behind a paywall this year

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Reddit is readying to present a paywall this year, CEO Steve Huffman said during a videotaped Ask Me Anything (AMA) session.

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Huffman antecedently showed involvement successful perchance introducing a caller benignant of subreddit with "exclusive contented oregon backstage areas" that Reddit users would wage to access.

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When asked this week astir plans for immoderate Redditors to make "content that lone paid members tin see," Huffman said: It?s a enactment successful advancement close now, truthful that one?s coming... We're moving connected it arsenic we speak.

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When asked astir "new, cardinal features that you program to rotation retired for Reddit successful 2025," Huffman responded, successful part: ?Paid subreddits, yes.?

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Reddit's paywall would ostensibly lone use to definite caller subreddit types, not immoderate subreddits presently available. In August, Huffman said that adjacent with paywalled content, escaped Reddit would "continue to beryllium and turn and thrive."

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A captious facet of immoderate imaginable program to marque Reddit users wage to entree subreddit contented is determining however related Reddit users volition beryllium compensated. Reddit whitethorn person a harder clip getting unpaid moderators to wrangle discussions connected paid-for subreddits?if it uses unpaid mods astatine all.

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Reddit has had paid-for premium versions of assemblage features before, similar r/Lounge, a subreddit that lone radical with Reddit Gold, which you person to bargain with existent money, tin access.

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Reddit would besides request to see however it mightiness compensate radical for user-generated contented that radical wage to access, arsenic Reddit's concern is mostly built connected free, user-generated content. The Reddit Contributor Program, launched successful September 2023, could beryllium a foundation; it lets users "earn wealth for their qualifying contributions to the Reddit community, including awards and karma, collectible avatars, and developer apps," according to Reddit.

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Huffman besides said that Reddit is ?laying the foundation? for the quality to monetize commerce wrong subreddits this year, including erstwhile Reddit users bargain thing from different idiosyncratic via treatment connected a subreddit.

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Reddit executives besides discussed however they mightiness present much ads into the societal media platform. Reddit makes astir of its gross from ads and tin lone amusement ads connected its autochthonal apps and website.

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Reddit started investigating ads successful comments past year, with COO Jen Wong saying during an AMA that specified ads are successful ?about 3 percent of inventory.? Wong besides shared hopes that contextual advertising, oregon ads being shown based connected the contented surrounding them, volition beryllium a ?bigger portion of? Reddit?s concern by 2026.

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Reddit?s AMA was successful narration to its Q4 2024 net results announced connected Wednesday. The institution reported a nett income of $71 cardinal for the 4th ending December 31 and a nett nonaccomplishment of $484.3 cardinal for 2024. The institution notably missed its planetary regular progressive uniques people (101.7 cardinal for the 4th versus 103 million), which it attributed to Google changing its hunt algorithm.

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I stake you that reddit volition spell down Quora's way of utter irrelevancy and crook into a integer wasteland if it follows through. Glad I took profits from RDDT and made 4x my archetypal investment, but I don't spot reddit arsenic a viable entity if they proceed connected locking contented down.

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Reddit needs to stay an archive astatine immoderate constituent - it has a batch of bully accusation contempt the silliness happening connected the frontpage. This sub is simply a treasure trove of info.

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Profit of course. That's the constituent of each companies. All 'for profit' organizations are pulled, similar gravity, towards extracting much wealth from wherever they tin get it. It takes changeless effort and enactment to support them from doing that, similar a vertebrate flapping its wings to support it from crashing into the ground.

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The signs were determination earlier reddit went nationalist arsenic well. I deleted my aged relationship aft however overmuch anserine worldly reddit was pulling. I lone returned arsenic I saw immoderate decent deals successful a fewer homelabsales/datahoardersales/etc subreddits, and I lone program connected commenting usually for astir a period oregon truthful to beryllium I'm not a bot. After that it's income subreddits only.

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It sounds similar they are not going to paywall existing subreddits. To maine it reads similar they are going to spell into concern against Patreon, allowing radical to make paid subreddits wherever Reddit takes a cut.