MG Windsor sales surpasses Nexon EV and Punch EV combined

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MG Windsor has been outselling Nexon EV and Punch EV combined since its motorboat successful September 2024. Between Sep 2024 and Jan 2025, MG sold 13,977 Windsors portion Tata sold 12,755 Nexon and Punch EVs combined.

Source:
https://www.rushlane.com/mg-ev-sales...-12517898.html

None of the Tata EVs person been palmy since the archetypal Nexon EV. At 1 stage, they sold 3-4K Nexon EVs with 30 kWh battery. All their aboriginal EV launches person failed owed to tiny batteries (Tiago, Punch EVs), dilatory DC charging speeds, and greedy pricing. Now they are struggling to merchantability 5,000 EVs per period crossed 5 models. Tata should conscionable termination the smaller artillery variants and trim the prices crossed the lineup for the LR variants.

Tata EV's pricing should commencement at:
Tiago EV LR (24 kWh): Rs 7 lakhs
Punch EV LR (35 kWh): Rs 10 lakhs
Nexon EV (45 kWh): Rs 12 lakhs
Currv EV (45 kWh): Rs 14 lakhs

Battery prices person declined rapidly successful the past 1 twelvemonth and adjacent much drastically compared to the archetypal Nexon EV motorboat successful aboriginal 2020. Battery terms declines, 5% GST, and immense amounts successful presumption of PLI schemes should easy alteration overmuch little EV prices. Tata precocious revealed that they volition get astir $800 to $900 cardinal of incentives from the cardinal government's PLI scheme. This unsocial volition screen their full concern successful EV R&D truthful far. If Tata does not revise their pricing rapidly and proceed to beverage the customers, they volition proceed to suffer the marketplace stock astatine adjacent faster complaint owed to expanding contention from the likes of MG, Mahindra and others.

Last edited by sri_tesla : 19th February 2025 astatine 16:16.

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Great occupation done by Windsor. The pricing astatine the clip of motorboat with the escaped charging was a full disruption. Even though BaaS would not person had galore takers, it helped amusement the conveyance successful a antithetic airy and helped the wide colonisation recognize the worth that car offered better. This seems to person besides helped it get traction.

Totally Agree. Battery prices are debased capable that the quality betwixt MR and LR successful each cases volition beryllium nether 1 lakh. There is precise small consciousness successful offering the little artillery capacity.

Given the benefits these guys receive, this pricing is decidedly possible. But this astir apt won't hap without a footwear successful the hindside. Windsor was the footwear that instantly rationalized Nexon 45 prices. While the 12 lakh Nexon 45 whitethorn beryllium somewhat difficult, the 14 lakh Curvv 45 and a 15 lakh Curvv 55 is not. The lone crushed wherefore they astir apt aren't doing it is to support the ICE Curvv income AND to mop up arsenic overmuch of margins portion they inactive can.

But I wonderment wherefore they would'nt bash that already. Clearly they are having issues selling their 1.2 GDI powered Curvvs against 1.5l NA competition. Why other would they beryllium burning their clutches to tow trucks and airliners. Might arsenic good bash the close happening and merchantability the merchandise astatine honorable prices and fto the champion merchandise win!

Anyways, arsenic soon arsenic the Windsor 50 lands and/or the Pack 1 Mahindra deliveries start, Curvv.EV prices volition rationalize too.

Tesla is astir astatine the doorstep and lone Mahindra has the goods to instrumentality the combat to them. Tata is wholly lacking the goods and can't adjacent clasp its ain against a 50% SIAC associated venture.