What exactly is Hyundai's EV strategy for India?

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I person ne'er truly understood the strategy of Hyundai (and by hold Kia) towards EV for the Indian Market. As a car shaper they should person been successful the rod presumption for:

1. They person heavy roots successful the Indian marketplace and recognize the Indian marketplace well.

2. On the full their ASS is considered good.

3. They had the archetypal mover vantage erstwhile they brought Kona to India.

4. They person a large planetary portfolio erstwhile it comes to EVs. This means they tin leverage their proviso concatenation web and summation superior vantage successful India

5. Unlike the Japanese, they are not allergic to artillery chemistries.

6. Being a Korean marque they person a decent grip connected artillery exertion (not arsenic overmuch arsenic Chinese but surely amended than astir different brands).

Why past specified a deficiency luster show erstwhile it comes to the debased and mid segments of EVs ? May beryllium they bash not person a bully grip connected the LFP artillery exertion and each their cars truthful acold person been NMC if I americium not mistaken. I deliberation it is much oregon little wide that for debased and mid conception LFP volition regularisation the roost. Or bash they privation to determination up the ladder? Are they sensing a weakness successful the European car OEMS erstwhile it comes to EVs and privation to displace them successful the EV conception globally ?

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Hi, a precise bully & genuine question. In my presumption it each depends connected the accumulation capableness successful lawsuit of Hyundai & Kia. I deliberation Kia is astatine 100% of their accumulation capableness vs income and Hyundai indispensable beryllium astir 98% to 99% including export.

I whitethorn beryllium wrong, but determination is simply a request of assembly enactment dedicated to EV to person EV enactment up which would necessitate investment. With the existent income fig of EV successful India, I americium not definite it volition beryllium casual & viable for Hyundai & Kia to summation their accumulation capableness with important concern connected EV.

Like others, whitethorn beryllium Hyundai & Kia is waiting for the artillery terms to scope to affordable level earlier bringing their EVs. I americium anticipating Korean to bring SSD artillery for EVs by 2025 extremity oregon aboriginal 2026 which volition beryllium importantly lighter and volition person amended scope for the kWh.

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My 2 cents:

1. India arsenic a state cannot thrust volumes until location charging becomes prevalent.
2. Gen 1 architecture has not lone the terms constituent to entreaty to the Indian purchaser but besides suffices with location charging for the astir part
3. Hyundai?s portfolio similar Tesla oregon Mercedes are already calved electrical with accelerated charging and each the bells and whistles which cannot travel astatine a terms constituent of a gen 1 car similar Nexon which shares level with its ICE counterpart.
4. The lone mode guardant past for Hyundai is to spell the Chinese mode and physique cars present that are already astatine standard elsewhere (read Wuling) and reap manufacturing subsidies that govt offers
5. I would emotion for the Inster to beryllium launched present successful India, but not definite what the bosses astatine Hyundai are thinking.

Last edited by navinmra : 9th November 2024 astatine 11:39.

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That is simply a precise valid question. But the full constituent is that the EV plunge was not successful their hands oregon plates for Hyundai/Kia nor Mahindra oregon Maruti.

The full contented is with infrastructure. No.one successful India has the capableness and ecosystem to make EV infrastructure but the authorities oregon backstage players similar TATAs, Ambanis oregon Adanis. They are the exclusive companies who are into powerfulness procreation and organisation successful backstage sector. Either Hyundai, Mahindra oregon Maruti should person tied up with either of the powerfulness gen companies to commencement their archetypal steps towards EV adoption but were reluctant. Due recognition to Tata Motors, who took the archetypal measurement and collaborating wrong their radical companies similar Tata Power, Tata Elxis and different Tata companies that pb to the EV gyration successful India and others similar Hyundai were specified spectators who sat connected the partition and were conscionable watching the developments.

Everyone should recognize that Indian marketplace is inactive not acceptable contiguous for exclusive EV lone cars and hence Hyundai and KIA excessively is adopting Tata Motors strategy of Gen 2 EVs that are derived oregon jointly made for ICE platforms.

Maruti Suzuki is expected to export astir of their EVs to UK/European marketplace and hence assertive connected Gen 3 level for e Vitara. If Mahindra doesn't propulsion exports of it's caller launches XEV e9 and BE e6, past it volition beryllium pugnacious to marque profits.

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I deliberation this makes a batch of sense. Even Tesla had to physique the charging web connected their own. But present that we person immoderate decent charging network, and successful galore ways growing, tin we expect much from Hyundai ? May beryllium they tin instrumentality a leafage retired of the books of MG.

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Hyundai, Maruti are measurement driven companies. Unless they spot volumes, they wouldn't prosecute the game. Also for them, determination is nary inducement getting into mounting up charging infrastructure dissimilar Tata who tin get into the concern via their ain organisation institution portion inactive keeping the gross successful location and getting it done with outgo vantage compared to 3rd enactment collaborations. Tesla had to get into charging infrastructure origin they were the pioneers and their full concern is EVs, truthful it gives them strategical vantage arsenic well.

IMO, these companies person waited it retired to spot however the ecosystem develops with/without authorities help. Many would privation to beryllium it retired until determination is clarity connected policies from govt end. Mahindra took the aforesaid approach. It's not that these companies aren't moving on/have moving prototypes/products. They conscionable person to transverse the last line.

It's surely not got thing to bash with accumulation capacity. And nary concern runs astatine 98-100% utilisation unless they person nary volition of increasing oregon unless you are Mahindra. Companies volition put successful capableness enlargement the infinitesimal they deed 75-80% of existing capacity.

Last edited by ToThePoint : 9th November 2024 astatine 14:29. Reason: Typo

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I deliberation its the:

• price of the existent gen EVs with Hyundai

• volume of EVs successful India and its acceptance

The EV level with Hyundai is damn good. Just person a look astatine IONIC bid disposable successful planetary market. But these products volition not go wide marketplace selling items successful India.
Hence, Hyundai is looking for a antithetic strategy here. It volition person its ICE cars into EVs, sacrifice immoderate aspects but marque them outgo effectual and merchantability it.
Even Suzuki's EVX task is simply a water-testing project. If the eVitara fails to sell, past Suzuki astir most apt volition scrap oregon detune the pipeline EV projects.

Also if the Creta EV is launched with conscionable 45kwh pack, past it volition beryllium astir dormant connected arrival. What much would person done than the Kona? Just a bigger body.
By that time, we volition astir apt besides person Windsor 50kwh and eVitara successful the marketplace ( isolated from existing ZS EV and the highly reliable Tata). Hence if I were Hyundai, I would marque definite I supply 55 and >60kwh artillery battalion from time 1 to get attraction and sale.

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As an proprietor of a Kona - which I truly emotion and bask driving I taxable that Hyundai should not person discontinued the Kona astatine all.
Now they should ;
a. bring successful the caller Kona with the bigger artillery pack.
b. marque a ?scaled down? Ioniq5.
c. accelerate the Creta EV launch.
d. bring successful the Inster
e. connection aggregate artillery battalion sizes for each their vehicles.

With their bully prime of acceptable and finish, fantabulous work web and guardant reasoning attitude, they tin springiness coagulated contention to each the different players.

Hyundai has earned the spot of america Indians. And it is wide that they deliberation agelong term.

They person decidedly demonstrated rhis information successful these past 25 years.

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Hyundai's EV strategy is called "wait and ticker strategy", which is astir apt taught successful the champion Korean and Japanese B-schools. The thought down the strategy is to hold for a peculiar user inclination to get fortify - truthful that erstwhile they present a model, it has a precocious probability of being profitable. After all, the marketshare of EVs successful presently negligible (around 2%).

This strategy has astir nary downsides to it. That's due to the fact that successful this business, the archetypal mover (eg: Tata/MG) volition not person immoderate peculiar vantage implicit aboriginal entrants similar Hyundai/Maruti. Customers volition not reward a marque for being the archetypal mover.

So Hyundai/Maruti volition get superior astir EVs erstwhile EV marketshare rises to, accidental 5%. And erstwhile they present a model, customers volition measure that exemplary for acquisition vs Tata/MG and past decide. They volition not person loyalty towards Tata/MG due to the fact that they were hazard takers oregon pioneers.

Last edited by SmartCat : 9th November 2024 astatine 19:40.

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They are blessed selling their ICE car until they spot a income disruption successful the signifier of a decently established Chinese EV maker.

Until past anticipation Tata solves each their EV problems.

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Except MG, not a azygous shaper has immoderate sensible EV program successful India.

Tata: Still selling fractional baked ICE person ‘EVs’. You get debased wheelbase, transmission hump and debased power/torque of an ICE conveyance and scope anxiousness and physics failures(HV captious error, failing LED lights) of an EV. Worst of some worlds.

Mahindra: Same arsenic Tata with their XUV400 and upcoming 3xO EV. Let’s spot however their calved electrical lineup does, but the rumours of pricing being astir 35 lakhs doesn’t capable maine with confidence.

Toyota/VAG group: successful presumption of EV plan, they person nary EV plan.

Maruti: eVitara looks ok. However it’s coming sometime adjacent twelvemonth and pricing won’t beryllium bully arsenic artillery battalion is afloat imported vs conscionable cells being imported. Powertrain looks anemic excessively for an EV

Hyundai/Kia: deity knows what their program is. Probably they’re good selling leftover erstwhile gen IONIQ 5/EV6 astatine 50-60 units a month. ICE converts similar Creta EV won’t beryllium competitory with calved EV models of different manufacturers (see Tata section)

BYD: Lots of promise, but GOI volition termination them with regularisation and taxes. They won’t beryllium capable to vie with section players who conscionable person 5% GST portion BYD is forced to import astatine CBU rates (70-100%).

MG: lone 1 with a bully portfolio successful India. They person 2 calved electrical vehicles successful Comet and Windsor which are priced good too. And erstwhile they bring the caller ZS EV which is overmuch bigger and amended they’ll beryllium unstoppable successful India.

Last edited by darkgamer : 10th November 2024 astatine 16:07. Reason: added insignificant stuff