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24th June 2024, 17:11
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Study: 1/3 of caller car buyers won't acquisition a car without Apple CarPlay & Android Auto integration
According to a caller study, one-third of caller car buyers garbage to acquisition a car which doesn't diagnostic Apple CarPlay and Android Auto integration.
The reports authorities that globally, 30% of EV buyers and 35% of interior combustion buyers presumption the deficiency of Apple CarPlay and Android Auto successful cars arsenic a deal-breaker successful their acquisition process. The survey was conducted precocious connected the heels of General Motors' announcement past year, wherever they said their aboriginal EVs won't get Apple CarPlay oregon Android Auto.
Kevin Laczkowski, Automotive & Assembly Practice Global Co-lead, McKinsey, stated, "If an OEM moves distant from seamless smartphone integration, evidently that’s a risk."
The survey showed that 17% of ICE-powered conveyance buyers and astir 30% of caller EV buyers would beryllium consenting to wage for the smartphone integration tech if it doesn't travel modular successful a vehicle.
Also, 35% of respondents stated they would power to utilizing a brand's autochthonal system, portion a bulk 52% said they would lone usage their smartphones.
Looking astatine the demand, Aston Martin & Porsche volition go the archetypal brands to diagnostic the next-generation Apple CarPlay. The new-gen iteration volition let it to grow implicit aggregate screens and power definite conveyance functions arsenic well.
Source: AutomotiveNews
Last edited by RahulNagaraj : 24th June 2024 astatine 17:12.
