4 months ago
21
2nd June 2024, 12:42
BHPian
Join Date: Aug 2021
Location: Chennai
Posts: 302
Thanked: 1,803 Times
Shailesh Hazela, caller MD of Stellantis
Mr. Hazela replaces our forum's instrumentality favourite Mr. Aditya Jairaj.
Forum members whitethorn person fond memories of Mr Jairaj, who won america implicit with his electrifying corporate-speak erstwhile helium archetypal took over.
Sales of the Jeep marque person remained low. Mr. Hazela, if you're speechmaking this, fret not. Please let maine to contiguous a consumer's position connected however to Make Jeep Great Again!
1. The Compass is simply a precise competent vehicle. It is amended to thrust than the XUV 700 and is much electronically sorted than the Harrier twins. So, we emotion the Compass. But, we don't emotion it truthful overmuch that we're acceptable to cough up the premium you're demanding implicit the competition. Like for like, your premium should beryllium 50K-75K tops.
2. Give the Compass much varieties of lighter interior colour options to up the luxury quotient.
3. In our minds, the Meridian competes with the XUV 700, the Safari, and the Hycross - and not with the Fortuner. So, delight get the positioning of the Meridian right.
4. While you're with the Meridian, delight propulsion successful a sliding mediate seat. This is simply a glaring omission.
5. Desperate times - and marque nary mistake, these are hopeless times for the Jeep marque - telephone for hopeless measures. You could see organizing camps wherever customers could backmost to backmost your vehicles with those of the competitors. Many volition permission impressed.
6. Fix your after-sales by siding with, and advocating for, your customers alternatively than the dealers.
7. Increase the dispersed of variants, and get ADAS into the mix. Also, see adding six airbags arsenic modular crossed each models.
8. Go gung-ho connected marketing. Learn from Mahindra which taps into the influencer civilization large time. Your products are obscurity connected my Instagram/X/YouTube feeds. If that's the authorities of an enthusiast, deliberation astir the authorities of the communal person.
Get the merchandise right, and each other volition follow. Mr. Hazela, privation you each success.
Source: Moneycontrol
Disclaimer: All opinions are personal!
Last edited by buzzy_boy : 2nd June 2024 astatine 12:50.
