Rebadged Maruti cars make up 52% of Toyota’s sales in India

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Rebadged Maruti Suzuki models present marque up a bulk of Toyota income successful India. Toyota sold an estimated 51,314 units of badge-engineered models betwixt April and July 2024. That’s a monolithic 52% of the brand’s full conveyance wholesales of 97,867 units.

The publication of rebadged Maruti cars accrued by 12% compared to the aforesaid play past year. Data shows that the Urban Cruiser Hyryder was the best-selling rebadged exemplary successful Toyota’s lineup. 18,852 units were sold, up 58% YoY.

The Glanza was the 2nd astir fashionable car with 17,851 units. Its cumulative income since June 2019 stood astatine 1,78,886 units. In 3rd spot was the Urban Cruiser Taisor with 8,005 units, followed by the Rumion with 6,606 units.

In FY2024, Toyota registered income of 2,45,676 units, with rebadged models making up 43% of the full sales. With much than fractional of the income coming from badge-engineered models, Toyota looks acceptable to station grounds income successful FY2025.

Source: Autocar India

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Last edited by TusharK : 12th September 2024 astatine 11:52.

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Looks monolithic wrt measurement sales.

It'll beryllium much absorbing to spot the % successful presumption of INR value.

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It was each but expected. The rebadged Maruti cars are bully sellers successful their conception (Baleno/FronX/GV), truthful the occurrence was bound to beryllium replicated somewhat successful Toyota arsenic good for these cars.

Funnily enough, astir of the communal buyers deliberation that Toyota badged Maruti cars person amended perceived prime and workmanship , compared the the aforesaid car from Maruti.

It had a hard clip convincing my workfellow who was considering a Toyota Hyryder implicit the GV reasoning that Toyota has amended quality, that some the GV and Hyryder is so made successful Toyota mill itself, by the aforesaid acceptable of machinery, automation and tools. There is thing that differentiates these cars isolated from the badge.

By the way, the Hyryder and Grand Vitara are not really "rebadged" cars successful existent sense, it is much of a associated task with portion sharing from some manufacturers (Hybrid motor from Toyota and Mild Hybrid from Suzuki).

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During the archetypal days, it was, "Sir, Toyota gets the export prime models and is truthful superior, the crushed wherefore Toyota is assured of giving longer warranty than Maruti itself."

To

"Sir, it is the aforesaid conveyance and materials are same, but Toyota badged ones spell done 5 stages of inspection alternatively of the 3 stages arsenic done for Maruti"

True. That is however the concern should person gone forward, alternatively of the pathetic badge jobs. I americium much annoyed of the information that we whitethorn not ever spot immoderate due Toyotas cheaper than the Innova ever, than seeing rebadged Marutis swarm the showroom space.