Rise of Mahindra
Kudos to Mahindra for investing successful mStallion and mHawk engines successful past 4 years and it has paid well. New Mahindra products whitethorn person niggles, owed to usage of much electronics successful newer cars arsenic per my perspective.
Their engines are stone coagulated now, refined and tuned for performance. I person seen mates of YouTube videos from Australia wherever radical person praised Scorpio-N and XUV700 and Mahindra's engines.
The strategy to spell with SUVs lone has paid good for Mahindra. Mahindra's merchandise absorption squad has laid precise bully beingness rhythm for each their main SUVs.
The absorption connected 1 bully merchandise motorboat per year, support radical hooked astir 1.5 years earlier the car motorboat by perpetually investigating the camouflaged cars, the camouflaged cars making their quality connected spy shots to support buyers involvement hooked plays good into the merchandise motorboat hype and marketing.
In adjacent 1-2 years, Mahindra needs to absorption connected facelift of Thar 3 doorway (in 2025), XUV 700 (in 2026), Scorpio-N (in 2027), XUV 3XO (in 2028), Thar Roxx (in 2029), BEV cars (around 2030) and past repetition each implicit again.
Attention Hyundai !
Hyundai needs to wage adjacent attraction to Indian marketplace now. New offerings but Creta are not selling that well.
Hyundai cannot trust solely connected Creta to support their 2nd spot and execute bully income period implicit month. Majority of Creta merchantability is coming from NA petrol MT and IVT, Diesel MT and Diesel automatic.
Creta DCT is selling successful azygous digits successful Telangana for past 3 months. Creta N-Line sells astir 20-40 units per period which is much than Creta DCT.
Where did Tata spell wrong
On the contrary, Tata's stake connected EV has not paid good arsenic EV income are declining each implicit the world. The outgo of artillery replacement is inactive chartless aft accidental 8 years erstwhile warranty expires.
I besides contemplated buying an EV astir 3 months back, installed mates of EV charging apps, tried to program trips connected those apps and did not find bully fig of chargers wrong 200km - 250km scope particularly for Northern portion of India. The scope anxiousness and agelong charging times besides made maine hesitant to spell for an EV for adjacent 5 years astatine least.
I americium a existent Tata car owner, and I emotion Varicor 400 BS4 engine. Tata did not put successful Varicor 400 ICE motor R&D successful 2020 to marque it BS6 compliant and are present near with Jeep 2.0 MJD for premium cars. Tata Motors present has to play drawback up with Mahindra successful motor section to powerfulness their premium offerings - Harrier, Safari and upcoming Sierra.
Tata besides has a atrocious estimation of discontinuing car brands and platforms. For example, Omega Arc level was launched 4-5 years backmost and Tata has lone Harrier and Safari connected this platform. Curvv went connected caller platform.
Curvv ICE is not disposable for trial thrust astir 1 period since launch. Harrier and Safari sold adjacent to 50 units each successful September 2024 successful Telangana arsenic per information published by Telangana RTO.
1st October 2024, 23:50
4 weeks ago
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