LML owner SG Corporate takes Bajaj to court over 'Freedom' trademark

Join Date: Dec 2023

Location: Kolkata

Posts: 130

Thanked: 329 Times

Amid the buzz surrounding Bajaj Auto?s motorboat of the world?s archetypal CNG motorbike, the Bajaj Freedom, a ineligible situation has emerged. SG Corporate Mobility Pvt. Ltd., the genitor institution of LML, has filed a suit successful the Delhi High Court, accusing Bajaj Auto of unauthorized usage of the trademark "Freedom."

The suit comes astatine a clip erstwhile Bajaj Freedom is drafting sizeable attraction for its innovation successful the motorbike sector, peculiarly arsenic a CNG-powered vehicle. However, SG Corporate Mobility contends that Bajaj?s usage of the "Freedom" sanction infringes connected its rights to the trademark, which was primitively utilized by LML for its fashionable "Freedom" motorbikes launched successful 2002. The LML Freedom was well-known for its durability and performance, and the sanction inactive holds beardown designation among Indian consumers.

SG Corporate Mobility, which acquired the "LML" and "Freedom" trademarks successful 2021, claims that Bajaj?s usage of the sanction violates its intelligence spot rights and dilutes the established estimation of the LML Freedom brand. While Bajaj's CNG Freedom motorbike has been generating headlines arsenic a game-changing eco-friendly solution, this ineligible quality implicit the "Freedom" sanction could go an unexpected roadblock.

Since acquiring the trademarks, SG Corporate has been moving to safeguard the "Freedom" marque portion preparing for a relaunch of caller scooters and motorbikes nether the historical label. The institution is collaborating with Saera Electric Auto, which formerly produced Harley Davidson motorcycles successful India, to manufacture its aboriginal enactment of vehicles.

In 2022, SG Corporate unveiled the LML Star electrical scooter, marking its introduction into the electrical two-wheeler market. The institution plans to widen the "Freedom" marque to a caller procreation of riders done its sister concern, LML Emotion Pvt. Ltd.

The suit highlights a clash betwixt Bajaj?s CNG motorbike hype and SG Corporate Mobility?s efforts to support its long-standing trademark. The lawsuit is presently pending successful the Delhi High Court, with SG Corporate Mobility being represented by the instrumentality steadfast Anand and Anand done advocates Pravin Anand, Jaya Negi, and Yashi Agrawal.
Source - Autocar Professional (https://www-autocarpro-in.cdn.amppro...ademark-122892)