Lamborghini's soaring sales success is because of "YOLO" effect, says CEO

2 months ago 14

Lamborghini's soaring income occurrence is due to the fact that of "YOLO" effect, says CEO


Lamborghini has been raking up monolithic occurrence successful presumption of conveyance income successful the planetary market. The Italian carmaker has wholly sold retired each its remaining Huracans and non-hybrid Urus SUVs portion having adjacent booked retired the archetypal 2 years of its Revuelto's production.

Lamborghini's soaring income  occurrence  is due to the fact that of "YOLO" effect, says CEO-revuelto.jpg

Speaking successful an interview, institution CEO Stephan Winkelmann attributed the brand's occurrence to what helium calls the "YOLO" effect (short for "You Only Live Once"). The institution CEO stated that Lamborghini buyers aren't undeterred by immoderate planetary situation oregon geopolitical changes. In fact, helium added that these factors further motivated them to purchase.

Winkelmann besides stated however income spiked during and aft the COVID play and person continued to bash truthful contempt warfare and accrued governmental & economical uncertainty passim the world.

The CEO hopes this inclination continues arsenic the marque completes electrifying its full exemplary lineup. Lamborghini's latest unveil was the Temerario - a hybrid turbocharged V8-powered supercar which replaces the V10 Huracan.

Source: Road&Track

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