Jaguar's electric reinvention has been hugely frustrating, admits company boss

According to reports, Rawdon Glover, the caller managing manager of Jaguar, has admitted that the program for the British marque to go an electric-only marque has been "hugely frustrating."

Jaguar announced its plans to restructure successful 2021. Since then, the marque has been connected a holding signifier with astir nary caller cars. Glover stated, "It’s been hugely frustrating – saying we’re going each EV past ‘nothing’."

He added, "Then-JLR CEO Thierry Bollor? said astatine the clip [the program to spell all-EV was announced] that Jaguar had a prime to elevate itself retired of the premium abstraction [into being a super-luxury brand] and that prime has since been validated."

Having said that, helium admits that contempt luxury cars traditionally being much recession-proof than mainstream cars, they person their ain challenges. Glover stated, "We decided connected this operation successful 2021, but cars don’t look overnight." He further mentioned, "We request to instrumentality [the brand] backmost to erstwhile we made beautiful, desirable cars, not successful immense numbers and not having immense numbers [of models] successful the portfolio. Until recently, we were up to six oregon 7 models."

The Jaguar brag insists that customers cannot expect an EV hypercar oregon thing remotely "entry-level" from the marque anytime soon. Instead, the institution volition caput backmost to its "spiritual location of 3 vehicles." Rawdon adjacent goes connected to accidental that the marque is undergoing a implicit reinvention, truthful it's not conscionable astir 3 caller vehicles. He stated, "With each determination we make, we ask, ‘Is this going to marque radical deliberation astir Jaguar the mode we request them to?' If it doesn’t marque them privation to wage ?120,000, we don’t bash it."

Talking astir the 3 cars, the institution brag confirmed that it volition merchandise an angular four-door fastback first, earlier introducing a brace of SUVs. Also, accumulation versions of each 3 cars volition connection a scope of up to 700 km connected a afloat charge.

Source: TopGear

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Last edited by RahulNagaraj : 11th September 2024 astatine 13:18.