2 months ago
21
Future Audi EVs developed for the Chinese marketplace mightiness not diagnostic its four-ring logo
According to media reports, the caller bid of electrical cars from Audi developed successful China for their section marketplace volition not beryllium wearing the brand's four-ring logo.
The study states that this is owed to "brand representation consideration", fixed however it uses the automotive architecture co-developed by its Chinese spouse SAIC arsenic good arsenic its accrued reliance connected section suppliers & technology. The caller series, codenamed "Purple", volition alternatively either person a antithetic logo oregon volition conscionable diagnostic "Audi" lettering connected the vehicles.
A conception mentation of the upcoming electrical car bid is expected to beryllium unveiled successful November this year. Audi's Chinese spouse SAIC stated that the EVs volition beryllium "true Audi with authentic Audi DNA." Reports besides suggest that a full of 9 models are successful the works, each to beryllium unveiled by 2030.
The caller EV bid volition marque usage of CATL batteries, portion its ADAS tech volition travel from a Chinese startup, called Momenta. The "Purple" bid volition besides beryllium based connected the aforesaid level arsenic IM Motors - different marque of SAIC.
Reports though did corroborate that the existent lineup of EVs which Audi sells successful China, volition proceed to diagnostic its four-ring logo.
Source: Reuters
