Ford will stop making boring cars and get into iconic-vehicle business, says CEO

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Old 28th September 2024, 12:39   #1

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Ford volition halt making boring cars and get into iconic-vehicle business, says CEO


In a caller interview, Jim Farley, CEO of Ford, announced that the American car elephantine volition halt making boring cars going forward. He stated that Ford volition beryllium "getting retired of the boring-car concern and into the iconic-vehicle business."

Farley stated that though cars similar the Fiesta, Focus, Fusion and Taurus "were loved by a batch of customers", they were not worthy pouring much wealth into, compared to different segments. Ford volition present a fewer aboriginal models based connected Volkswagen's MEB platform, These see the Explorer and Capri, which are reportedly heavy related to the ID.4 and ID.5, respectively.

Ford volition  halt  making boring cars and get   into iconic-vehicle business, says CEO-mustang.jpg

In presumption of "iconic" vehicles, Ford volition absorption connected vehicles specified arsenic the Bronco, Mustang & Raptor. Farley went connected to notation however enthusiast vehicles were ne'er genuinely funded and were a "side business", but present they volition go "our business".

Source: CarMagazine

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Last edited by RahulNagaraj : 28th September 2024 astatine 12:40.

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Old 28th September 2024, 12:58   #2

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Re: Ford volition halt making boring cars and get into iconic-vehicle business, says CEO


There is thing incorrect successful making boring cars if they proceed to marque money. Eg : Toyota. I someway consciousness Ford is not making close absorption decisions. So galore flip flops close from exiting India, coming back, electrical car strategy, this caller boring car strategy etc. Instead they should absorption connected adding reliability, features to their driving oriented cars.

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Old 28th September 2024, 19:49   #3

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Re: Ford volition halt making boring cars and get into iconic-vehicle business, says CEO


I conscionable privation Ford to bash rider vehicles again, nary of this SUV-and-Trucks lone nonsense. Their bequest is built connected cars. Why wantonness it all?

Plus idiosyncratic needs to archer Jim Farley that Ford needs to person a coagulated way and program and to not support flopping astir similar a bedewed slipper for once.

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Old 28th September 2024, 19:55   #4

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Re: Ford volition halt making boring cars and get into iconic-vehicle business, says CEO


Hello Ford, bash retrieve that determination was a clip wherever cars similar the Bronco, Mustang and Capri were conscionable mean mean "boring" cars. Their bequest was cemented overmuch later.
I americium amazed that helium mentioned Focus and fiesta arsenic boring, Focus RS and Fiesta ST were immoderate of the astir enthusiast loved Fords ever made.

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