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11th June 2024, 17:45
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Citroen rules retired aboriginal tiny & ample models, to absorption connected B & C segments only
According to media reports, Citroen's aboriginal lineup volition not see smaller and larger models. The French carmaker volition alternatively absorption solely connected Europe's largest mainstream segments.
The determination to absorption connected the mainstream segments efficaciously means the extremity of some its entry-level C1 and besides its range-topping D-segment model, the C5 X. The determination was confirmed by Thierry Koskas, CEO of Citroen, who stated that the marque "needs to beryllium successful the main segments, not niche segments." Koskas stated that the C5 X is "not performing severely but is successful a conception that’s non-existent." He further added, "Citro?n needs to beryllium successful the B- and C-segments arsenic this is the bosom of the brand."
Going forward, the B-segment Citroen C3 could go the brand's entry-level offering and extremity with the C5 Aircross being its range-topping model. Koskas stated, "If you spell into the A-segment [with a C1 replacement], you would expect to wage little than the B-segment, but the accumulation costs for america are the same."
The CEO besides stated that aboriginal Citroens volition not beryllium constricted to accepted hatchbacks and SUV assemblage styles, but volition alternatively person "new shapes that bash not exist". He added, "We volition instrumentality risks, we request to shingle the market, and Citro?n tin bash that. We volition bash it successful the B- and C-segments, which is the immense bulk of the European market. That’s wherever we request to be."
Koskas besides confirmed that successful the future, Citroen volition not person galore cars, alternatively 5 to six well-positioned ones which entreaty to customers. He said, "There’s nary magic number, but 5 oregon six models good positioned, truly appealing to customers… I’d beryllium blessed with that."
Source: Autocar UK
