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13th September 2024, 13:04
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Carmakers request to calm down connected subscription options, admits Volvo CTO
Subscription fees to entree in-car features look to beryllium becoming a inclination among caller vehicles. Automakers are charging monthly oregon yearly fees for customers to usage definite features, which are already installed.
Speaking to a media outlet, Anders Bell, Chief Engineering & Technology Officer of Volvo, admitted that portion immoderate subscription models are acceptable, determination are fewer that adjacent helium finds hard to justify. Bell stated, "I would person a hard clip paying to unlock hardware that I cognize is [already installed] successful the car. So I tin recognize that determination is simply a [negative customer] absorption to those things—so there’s gotta beryllium a equilibrium successful between."
Bell though did item that determination are immoderate features wherever subscriptions marque sense. He stated, "For example, consumers are comfy paying for postulation data. We each bash that done our phones already, there’s nary specified happening arsenic escaped postulation data. I deliberation that’s thing that is acceptable."
He further added, "The manufacture arsenic a full was ace enthusiastic astir robotaxis, [immediate] afloat electrification happening close now, and subscription services. I deliberation successful each these 3 areas we’ve benignant of calmed down a bit. My occupation is to marque a fantastic merchandise for the customer—business models we tin ever statement but we should not person immoderate imagination of selling bundle for a monolithic income."
Volvo besides precocious announced that it was readying to connection its latest infotainment strategy upgrade to each cars dating backmost to 2020. The institution announced that over 2.5 cardinal cars globally volition get the latest infotainment upgrade escaped of outgo by 2025.
Source: TheDrive
Last edited by RahulNagaraj : 13th September 2024 astatine 13:05.
