BMW M's adaptive suspension feature offered via subscription; Costs 210 euros per year

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Old 14th August 2024, 12:21   #1

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BMW M's adaptive suspension diagnostic offered via subscription; Costs 210 euros per year


BMW has included its adaptive M suspension diagnostic nether its subscription plans.

The BMW M adaptive suspension volition beryllium offered escaped of outgo for the 1st period - similar a proceedings period. Post the 1st month, customers wanting to proceed utilizing the diagnostic connected their BMWs volition person to wage an further subscription fee. Customers tin either take to wage 25 euros each month, 210 euros per twelvemonth oregon 625 euros for 3 years. There is besides an 'Unlimited' enactment - basically, a beingness availability for 460 euros.

BMW M's adaptive suspension diagnostic   offered via subscription; Costs 210 euros per year-untitled.jpg

Subscribing to the diagnostic allows owners to alteration the firmness of the car's suspension astatine the interaction of a button. The subscription besides includes an further 'Sport' mounting for electronically controlled dampers.

The adaptive M suspension though, is conscionable 1 of galore different features disposable for BMW owners via the subscription model. Some of these see parking adjunct professional, driving adjunct plus, invited airy effects, precocious beam assistant, distant work and galore others.

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Last edited by RahulNagaraj : 14th August 2024 astatine 12:25.

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Old 14th August 2024, 12:35   #2

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Re: BMW M's adaptive suspension diagnostic offered via subscription; Costs 210 euros per year


In lawsuit of car manufacturers incorporating hardware/capabilities successful to cars, which tin beryllium availed/activated lone done premium services, who would sorb the outgo of these hardware?

  • Unsuspecting car owners who whitethorn person paid other for the diagnostic they whitethorn not use?
  • Manufacturers who are good with reduced margin, with the anticipation that the outgo of the hardware tin beryllium yet recovered erstwhile owners opt for the premium services?
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Old 14th August 2024, 12:45   #3

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Re: BMW M's adaptive suspension diagnostic offered via subscription; Costs 210 euros per year


IMHO this is ridiculous, what's adjacent a subscription for powerfulness steering, parking sensors, clime control, adaptive lights etc etc. what are the highers ups doing these days.

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Old 14th August 2024, 13:04   #4

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Re: BMW M's adaptive suspension diagnostic offered via subscription; Costs 210 euros per year


Quote:

Originally Posted by RahulNagaraj View Post

BMW has included its adaptive M suspension diagnostic nether its subscription plans.

This is simply a classical lawsuit of ?Just due to the fact that you can, it doesn?t mean you should.? The suspension is simply a captious constituent of a vehicle, and companies shouldn?t artifact astir by paywalling mechanicals that could compromise conveyance dynamics.

Not lone volition immoderate customers beryllium paying for hardware they won?t use, they besides volition person to lug astir each that other weight. Also, if the suspension fails, they would extremity up having to wage much for analyzable components they won?t person usage for successful the archetypal place! What next, a convertible extortion that?ll lone unfastened and adjacent if you wage a monthly ?wind successful the hair? interest ?

Honestly, what is up with BMW nowadays? First they messiness up the design, displacement absorption distant from sheer driving pleasance towards comfort, and present this?

(Apologies for the rant - I?ve been harbouring these thoughts for mode excessively agelong )

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