Audi launches a new EV brand "AUDI" in China in partnership with SAIC; Unveils estate concept

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German luxury carmaker, Audi, has launched a caller marque for EVs successful the Chinese market. The caller brand, simply called "AUDI", is said to beryllium a joint-venture cognition with the brand's semipermanent spouse SAIC.

The caller "AUDI" marque is said to connection products aimed towards younger and overmuch tech-oriented Chinese EV buyers. Alongside the motorboat of the caller brand, the institution besides revealed its archetypal conception vehicle, the AUDI E - an electrical estate.

As per reports, the Audi-SAIC associated task volition marque usage of Audi's estimation for plan & engineering portion pairing it with SAIC's speed-to-market capabilities & section expertise. The archetypal AUDI exemplary is said to person been developed successful conscionable 18 months - fractional the clip taken for a accepted Audi model.

Gernot Dollner, CEO, Audi, stated that their concern with SAIC provides a instauration for a "new procreation of advanced, intelligent vehicles, which volition beryllium exclusive to China." He further added, "The associated level allows america to code a promising yet demanding conception with state-of-the-art connected vehicles."

The caller AUDI E doesn't diagnostic the iconic four-ring emblem. The property conception measures 4,870 mm successful length, 1,990 mm successful width and 1,460 mm successful height. It has a wheelbase of 2,950 mm ensuring plentifulness of interior compartment space. Other features see four-wheel steering, aerial suspension, a azygous free-standing curved touchscreen and idiosyncratic seating for each 4 passengers; among others.

The AUDI E property gets an 800V architecture with dual electrical motors producing a combined powerfulness output of 754 BHP and 800 Nm. The electrical motors are paired with a ample 100 kWh artillery pack, offering up to 435 miles (700 km) connected a azygous complaint (CLTC cycle). It has accelerated charging capabilities, allowing up to 300 km successful conscionable 10 minutes.

Source: Autocar

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Last edited by RahulNagaraj : 9th November 2024 astatine 16:22.

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But why, oregon successful different words WHY?

I honestly thought this was a gag but looks similar they are serious. And it gets worse:

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This is fundamentally telling radical connected their look that its the aforesaid car underneath arsenic SAIC but I volition merchantability it to you for doubly the terms due to the fact that you privation the brand, the aforesaid marque who is not capable to physique a fractional decent EV for a terms radical would privation to wage for it successful archetypal place.

The germanic car makers are doomed.

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I anticipation it is not yet different rebranding buss of decease has struck again, with the latest unfortunate to succumb to SARS (Severe Acute Rebranding Syndrome) AUDI.

Rebranding from the iconic rings is not a bully idea. May beryllium they volition larn it aft a portion connected the mistake and revert backmost to the rings again.

Many multinational companies successful the past person done this mistake successful rebranding. It is precise tricky.

Last edited by Mystic : 10th November 2024 astatine 11:24.

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