2024: Mahindra is now entering in the race for the #2 position

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2024: Mahindra is present entering successful the contention for the #2 position

The combat for the #2 presumption has intensified successful 2024, with Mahindra coming into the contention driven by the ace occurrence of Scorpio N successful 2023.

#2 Hyundai: No further caller merchandise iteration (new merchandise oregon caller procreation of existing merchandise oregon facelift of existing generation) is expected, but for the Alcazar facelift, mostly volition beryllium successful enactment with the Creta facelift. However, Alcazar facelift isn?t going to beryllium large connected measurement owed to its tiny 1.5L petrol and diesel engines and mediocre abstraction successful the 2nd and 3rd rows compared to bigger competitors similar the Mahindra XUV 700 and Tata Safari.

#3 Tata : Has lined up a caller merchandise successful the signifier of the Curvv (~4.3m monocoque crossover segment) with aggregate drivetrain options and a BEV mentation of the Harrier determination astir the festive season. This could plausibly adhd 3,000-4,000 units per period towards the process extremity of the year.

However, different situation Tata is facing close present is little than expected income of Harrier and Safari facelift, which are backmost to quadrate one. Because successful the aforesaid segment, the Mahindra XUV 700 inactive has a amended worth proposition owed to aggregate refined and almighty drivetrain options, amended in-cabin space, an equivalent database of bells and whistles astatine a precise competitory terms point, and not to forget, considerably amended reliability.

#4 Mahindra: Now has a beardown pipeline for 2024 and expanded accumulation capableness astatine the Pune (XUV 700, Bolero, Scorpio N) and Nashik (3XO, Scorpio & Thar) plants, with ongoing enlargement to scope 6 lakh units per annum. Facelift of rebranded XUV 3XO (earlier 300) is planned with 9,000 units per period for the remainder of 2024 and volition beryllium aboriginal joined by the precise promising Thar 5 doorway mentation slated to beryllium launched connected 15th August 2024. Further XUV 700?s EV mentation could articulation the BEV contention by the festive season.

Moreover, Mahindra earns higher gross per car merchantability than the apical 3 players owed to its UV merchandise range, which is positioned successful a higher terms band.

On a broadside enactment :

• Indian marketplace is successful highly consolidated state, arsenic apical 6 players inactive bid a 93% marketplace share.
• Skoda, Citroen, and Jeep income are successful escaped fall.